A Message for Retailers: Go Digital

Customers prefer messaging almost twice as much as any other communication method. It’s not close. This report from NAPCO and Podium finds why that is, where businesses are investing their resources, and the actual results of digital communication.

• 83% of retailers are using at least one digital channel to communicate with customers
• Half of retailers offer a live chat or texting option, or both
• Texting results in a 35% conversion rate