While this transformation can be overwhelming, it starts with simple changes. Below we’ve gathered a list of insights and simple tools from owners of remodeling businesses that will help you set your business up for success.
1. Start collecting reviews via text.
Champion AC was struggling to get reviews from customers. Because there were so many steps, most happy customers weren’t making it to the end of the review process. That was a problem. When a prospect is looking for someone to work on their home, they want to find the top-rated option in their area. They want someone they know they can trust. And that starts with reviews. Champion AC heard about Podium Reviews and gave it a shot. As Benjamin Hubbert, President of Champion AC, told us, “We were looking for that easy button, and that’s what Podium is for us.”
2. Connect instantly with website visitors.
Proskill Services wanted to capture more leads from their website traffic, so they implemented a live chat solution. This allowed website visitors to ask a question by sending a message while on the Proskill website, but those conversations would often get dropped when customers would leave their desktops. That’s why Proskill later switched to Podium Webchat. Now, website visitors can send a message through the Proskill website and move straight to a text conversation. Instead of being tied to their computer, they can take the conversation on the go.
3. Collect payments via text.
Paschal Air, Plumbing & Electric prides itself on being a customer service organization. Above all else, they focus on being the absolute easiest company to do business with in their area. They were already using Podium to get reviews, message customers, and connect with website visitors, so when they heard about Podium Payments, they knew right away that they needed to try it. Now, when it comes time for a customer to pay, they just send them a quick text link. Each text payment is connected to a custom invoice, making it easier to keep accounting organized. It’s been a much easier and safer way for their customers to pay, and it has saved the Paschal team from spending a lot of time sending out paper invoices through the mail or keying in credit card numbers over the phone.
Many remodeling outfits are reinventing business to be what it always needed to be. The businesses that will come out on top will be those who took advantage of the moment. If you take the opportunity to digitally transform, you’ll exceed your customers’ expectations—and keep them coming back again and again.
To learn more about reopening your business in our digital age, check out our ebook, The Local Business Guide to Digital Transformation.
