To be a top HVAC business in your area, one’s online presence is now a must. But moving online can be intimidating, expensive, and time-consuming. So what’s the best way to set up your website and do it effectively?
The solution you’re looking for could be an HVAC website template.
This article will explore what an HVAC website template is, how you can use it to improve SEO and customer engagement, grow your HVAC salary, the pros and cons of website templates, and more.
What is an HVAC website template and why does it matter?
A website template is a premade web page or set of webpages customized with images, icons, videos, and other style or function elements to create a website. By using a HVAC-specific template, you can optimize your website in a way that makes sense to you and your customers.
Using an HVAC website can help you save a lot of time and money, and they’re incredibly easy to set up. Plus, by using a template, you have the opportunity to highlight your services, add a mobile-friendly layout, and more—all with a fresh, modern design.
The fact of the matter is, people, don’t like to waste time on difficult to use websites. Choosing a website template that includes some, if not all, of these features can help make your website easy and convenient to use. Not only that, but it can improve user engagement, the customer experience, and brand loyalty too.
The pros of using an HVAC website template.
Website templates and their features vary significantly depending on which template you decide to use, and they also vary in cost. So it’s important to understand which specific features and styles could be useful and impactful for your business. Here are a few available features and why the would be beneficial for an HVAC company:
1. Website templates often have built-in functionality and built-in SEO features.
Website functionality is essentially what your website can do and how it works. By using a template, your website can be set up with common website functions such as a search bar, a blog, photo gallery, contact forms, and more. Website templates often include built in SEO features as well, meaning that you can add related keywords to the backend of your website to monitor and optimize the rank of your site in search engines.
2. Templates also ensure that your website has proper coding and offer a mobile-first or mobile-friendly template too.
Coding your own website can be tough if it isn’t your area of expertise. Without appropriate coding, your website may not function properly, which could leave you and your customers frustrated. By using a website template, not only is the coding done for you, but there’s often a mobile-first or mobile-friendly template available as a part of the template package. 50% of searches for both commercial and residential HVAC services happened on a mobile device, so with a majority of consumers on their phones, having a mobile-first template is a must.
3. You can establish a clear visual hierarchy to help guide your customers through your website strategically.
Using an HVAC-specific website template is a great way to ensure that your customers are being led through your website in a way that’s strategic and effective. For example, filling out service request and quote forms is unique to HVAC companies, so having a template that directs customers to your service offerings first and a service request form second is a logical and straightforward way to guide your customers.
4. You can also incorporate some more unique features that are specific to your business.
Although templates offer less freedom than a custom website, you can add different features like a contact form, live webchat, reviews or testimonials, and icons to help make the website user friendly and easy to engage with. Including features like Podium’s live webchat makes communicating with customers easier than ever, and it helps to make your customer interactions more personalized. Plus, with 84% of consumers trusting online reviews as much as personal recommendations, adding reviews or testimonials to your website is a great way to build consumer trust.
The cons.
As you explore the possibility of using an HVAC website template, it’s also important to recognize some of the cons that may come along with it.
1. Templates tend to be limiting.
Templates are less flexible than custom websites, which means that you might not include every feature or style element you want.
2. Templates are not entirely unique.
While they can be personalized with business colors, slightly different styles, and various features, they aren’t entirely customizable, which means you may find another business with a website that looks similar to yours.
3. Integrations could be difficult to implement.
While integration may be possible on a number of website templates, you may run into templates that make integrations from different softwares difficult to implement.
Here are the major trends influencing how to choose an HVAC website template.
The way customers do business is changing, and as a result, so are the trends that influence how business owners choose a website template.
In one study, it was found that it only takes 0.05 seconds for users to decide whether they’ll stay or leave your website, so making a good first impression is essential. Using things like icons and photography to visually explain services can get users intrigued and engaged right at first glance.
You can also use reviews, testimonials, and online star ratings from Google, Facebook, and other critical websites to give your high-quality services credibility. 92% of consumers read online reviews and testimonials when considering a purchase, so it’s important that your online reputation is managed and utilized strategically.
If your website is easy to navigate and strategically highlights your services, consumers can gather information quickly, which means busy customers will likely choose your business over those with difficult to use websites.
User engagement is essential, and this is how HVAC website templates can improve it.
Higher user engagement is one of the most important benefits from using a website template.
Broadly speaking, user engagement helps companies understand whether their branding and messaging is effective.
Compared to detached and distracted users, highly engaged consumers are more likely to become loyal customers. Personalized content not only engages users, but also leaves a more impactful impression on them. Customers that find a brand more personalized and memorable will generally return to it.
So as a result, by improving your layout with features like contact forms, blog posts, and promo pages from HVAC website templates, you can increase user engagement and improve overall customer loyalty.
Comparing HVAC website templates.
As mentioned above, there are a number of things to consider when choosing an HVAC website template for your business, including: cost, features, layout options, style, and more. One great website that offers a variety of HVAC-specific website templates is Themeforest. Below, we’ve compared some of the top-raking templates to help illustrate the different offerings available for HVAC-specific website templates. *This does not include all of the feature offerings.
Cost: $69 for 6 month subscription
Image gallery ✔
Videos ✔
Icons ✔
Service request/contact forms ✔
Testimonials ✔
Live repairs and install counter ✘
Cost calculator ✔
FAQ ✔
Special offers section ✔
Blog ✔
Meet the team ✔
Customization services ✘
Installation services ✘
Loazzne – Air Conditioning Services WordPress Theme
Cost: $49 for 6 month subscription
Image gallery ✔
Videos ✔
Icons ✔
Service request/contact forms ✔
Testimonials ✔
Live repairs and install counter ✔
Cost calculator ✘
FAQ ✔
Special offers section ✔
Blog ✔
Meet the team ✔
Customization services ✘
Installation services ✘
Plumbing – Plumber and Repair Services Maintenance HTML Template
Cost: $18 for 6 month subscription
Image gallery ✔
Videos ✘
Icons ✔
Service request/contact forms ✔
Testimonials ✔
Live repairs and install counter ✘
Cost calculator ✘
FAQ ✔
Special offers section ✔
Blog ✔
Meet the team ✔
Customization services ✘
Installation services ✘
The following below shows a visual comparison between all three templates.
Two local Utah companies that have done an excellent job optimizing their websites templates to increase user engagement are Any Hour Services and Utah HVAC Experts.
Any Hour Services included icons to visualize their services, an appointment request form, a live webchat widget, and a testimonial video that advocates for their high-quality services.
Utah HVAC Experts also included an appointment request form, and added a reviews tab and service coupon tab in the website navigation bar.
Compete and win every time with your HVAC website template.
Finding a way to stand out from the competition requires adaptability and innovation. Adaptability and innovation in this case, means switching from a brick and mortar-first company to a company with an impressive online presence. And using an HVAC website template is a smart, fast, and effective way to do just that. Website templates allow you to improve customer engagement, optimize your SEO, boost your online reputation, and increase brand loyalty. By implementing a new website template, you can set your company apart from the competition to insure that you win, every single time.
When your new website brings an influx of potential customers to your site, consider Podium’s Webchat widget to turn website visitors into paying customers. You can even sign up for Podium for free today.
