On the internet, local is everything. The numbers prove it: 46 percent of all searches on Google are local. What’s more, mobile searches for “open” + “now” + “near me” have grown by 200 percent since 2015. And it’s not just affecting search engines — local search can mean a bigger bottom line for businesses. 72 percent of people who conduct a local search will visit a store within 5 miles, and 78 percent of local mobile searches result in a purchase either in-store or online. So simply put, if you’re not utilizing the power of local search to keep your business visible and relevant, you’re missing out on a majority of your potential customers.

What is Local.com?

Because of the influential power of local search, you’ll want to take advantage of local-focused tools to help boost the reach of your business. Local.com is a one-stop-shop platform designed to provide business listings and events to searchers — specific to their area. Consumers can also access reviews, directions, ratings, contact info, maps, as well as deals, services, and shopping in their area. Listings are free for businesses, but you can also pay for premium features like “Featured Listings” positions at the top of relevant searches. Plus, the platform is kind of a big deal; for four years in a row, they were included in the Deloitte Fast 500 Companies list.

How to Create a Local.com Business Listing

As a business, taking advantage of local.com’s business listing tool can help you get found by target customers in your area, increasing your chances of generating leads and building sales. Here’s how to get started.

  • Claim Your Listing. On local.com’s homepage, click the “Claim Your Listing” button at the top of the page. Login with an existing email or password or create a new account. After verifying your account by email,  click “Add New Listing.
  • Add Business Details. Enter business information, like address and contact info, then assign categories, accepted payment types, and more. The more identifying details you include, the more you’ll help customers find you, and find what they’re looking for.
  • Confirm. Submit your listing. Upon review, your listing will be posted on local.com.

How a Local.com Listing Benefits Your Business

Your most valuable consumers are the ones in your area. To reach them, you need to target local search traffic by positioning yourself for high visibility. Visibility means engagement, and engagement means sales.

By taking advantage of business tools that support your mission to attract customers in your area, you cast a valuable net of potential leads. Because local.com offers searchers information on nearby businesses, services, and events, it’s a key tool for boosting your local SEO and effectively managing your online reputation. Plus, detailed business info and a wide range of offerings means that customers can access everything they need to make informed purchases on a user-friendly platform — and you can achieve more exposure with simple maintenance.

What’s more, local.com’s budget-friendly platform means that you can spend your business $$ where it matters. Listings are free (why would you not take advantage?) and if you have a few more dollars to spend, you can upgrade listings to appear in top-of-the-list Featured positions.

Local.com is a larger company, and having your business included in its listing will help make your business more visible. It’s a win-win-win all around!

A Win/win for Local Business

When working to target potential customers for your business, think local. A listing on local.com can improve your local SEO and find and reach those in your area primed for purchasing. By regularly maintaining a listing with up-to-date, accurate, and detailed info, you join a rich community of businesses and boost your bottom line.

Nico Dato
Nico Dato Executive Vice President of Marketing

Nico Dato is the EVP of Marketing at Podium, the premiere messaging platform that connects local businesses with their customers. He fuses his passion for statistics, design, and digital marketing to produce measurable results.

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