Often, YouTube can be overlooked when it comes to social media marketing because many are unsure if YouTube falls under the “social network” category.

Regardless of whether YouTube is technically a social media platform or an online video platform, it can be very beneficial for marketing purposes in 2021. 

With the rise of a digital world, marketers must reach their target audience, where they already spend most of their time. With billions of users and active viewers online, many opportunities can come from marketing through YouTube. 

YouTube is the second largest search engine and second most popular website next to Google, making it an essential way to create brand awareness and reach your targeted audience. 

By using YouTube as a tool to market your business, you are setting up your business for success and the chance to grow in the upcoming years, gaining authenticity and credibility for your brand along the way. 

You must cater to your target audience, creating exciting and relevant content that will bring traction to your business’s YouTube channel. Express your brand through the content you develop and showcase the benefits you bring to potential clients all over. 

Not only can YouTube be helpful for brand awareness and reaching your audience, but it is a cost-effective solution to meet your marketing needs. YouTube is budget-friendly since the website is entirely free to use, helping you save on your marketing budget while using this platform. 

By using YouTube to your business’s advantage, you can create authenticity regarding your brand, begin the steps towards building a loyal customer base and drive traffic to your landing page.

YouTube, when used correctly, can be an innovative tool for marketing your business in 2021. You will be able to reach potential customers where they already are, show the credibility of your brand, and continue bringing traffic to your website. Youtube viewers will be key to seeing your business succeed, seeing an increase in your customer reach and an influx in sales. 

YouTube can set your business apart, helping you stand out amongst your competitors. Let this new marketing tool open up a door to new opportunities and guide your business towards success in 2021. Check out these YouTube statistics for valuable information.

YouTube statistics on usage. 

1.) Launched by Google in 2005, YouTube has grown into the biggest online video platform anywhere in the world. (Statista)

2.) In the digital age, video marketing on sites like YouTube is one of the most successful ways to share content with potential customers. (Forbes

3.) Because there are so many hours of video content on YouTube, it is important to make sure your business’s content stands out among the crowd of YouTube users. (Forbes

4.) YouTube gives your business the power to build an online reputation and improve your online presence. (IPSNews

5.) YouTube is known for its variety of content, corporate or user-generated, that has made it widely popular. (Statista)  

6.) YouTube is the second largest search engine next to Google. (Forbes)

7.) Youtube usage is growing exponentially. YouTube is popular all over the world, growing every year and attracting more users. (Business2Community)

8.) The growth of YouTube is significant, showing its power and influence over its users. (IPSNews

9.) YouTube is available in over 76 different languages, making it accessible and easy to be viewed from different parts of the world. (IPSNews)

10.) Israel has the highest YouTube penetration worldwide with 93%. (Statista

11.) The Netherlands had the second highest YouTube penetration with 92%. (Statista

12.) In January 2021, Google Sites (including YouTube) was the most popular online video property in the United States. (Statista

13.) YouTube will reach 1.86 billion views by 2021. (Statista

14.) In May 2019, over 500 hours of video content was uploaded to YouTube channels every minute. (Statista)

15.) This number adds up to over 30,000 hours of video content newly added per hour on YouTube. (Statista

16.) In 2018, it was found that 90% of internet users in the U.S. accessed the site to watch YouTube videoes online. (Statista

17.) Watching online video is one of the most popular digital activities in the U.S. (Statista)

18.) Users spend hours on YouTube and are ready to when they are interested in the content. (Forbes

19.) 85% of internet users watched online videos weekly. (Statista

20.) Over 62% of YouTube users access the platform multiple times a day to view content. (Statista

21.) Over a million minutes of YouTube videos are watched every day. (Statista

22.) In 2018, YouTube accounted for 21% of global streaming traffic. (Statista

23.) In 2019, half of the U.S. population accessed YouTube for music consumption daily. (Statista

24.) Due to the 2020 pandemic, 64% of internet users in the U.S. said they would use YouTube more if confined to their homes. (Statista

25.) Brands such as Coca-Cola or Lego have started uploading content to YouTube channels, looking to profit from the massive audience on the platform. (Statista)

26.) In March 2021, Coca-Cola had over 3 million views on YouTube.(Statista

27.) In March 2021, LEGO had over 10 billion views on YoutTube. (Statista

YouTube statistics on its viewers.

28.) In January 2021, Google Sites (including YouTube) had over 204 million viewers on the platform. (Statista

29.) In 2019 YouTube had over 2 billion logged-in monthly users, up from 1.8 in the previous year. (Statista

30.) In 2021, the rate of YouTube users is supposed to grow 4.9% year after year. (Statista)

31.) By 2022 YouTube’s online audience is projected to reach 210 million viewers. (Statista)

Numbers of Viewers in Millions on YouTube Chart

32.) By 2025 the number of YouTube users in the U.S. is projected to reach 222 million. (Statista)

33.) There are many ways to reach viewers by using keywords, placements, and audiences. This will allow you to target your audience of YouTube users and create a relevant ad to reach viewers. (Forbes

34.) Youtube is more popular with younger internet users, who may access the app several times a day. (Statista

35.) In 2020 it was found that 77% of U.S. internet users that accessed YouTube were between 15 and 25 years old. (Statista

36.) In 2019, 30% of YouTube users between 18 and 29 years old used the platform for news. (Statista

37.) In 2020 studies discovered 72% of internet users who accessed Youtube were male. Youtube also had a 72% reach among female users on the platform too. (Statista

percentage of gender on YouTube chart

38.) In a 2019 survey, Gen Z and Millennial internet users in the U.S. said YouTube was their platform of choice to follow influencers. (Statista

social media stats based on generation

39.) YouTube ranked higher in popularity amongst Gen Z and Millennial men with 53%. (Statista

YouTube content and its creators 

40.) YouTube’s user-generated content has had a huge impact, thus creating internet buzz in recent years. (Statista

41.) YouTube has developed a creative class of content producers who drive views and draw audiences to the platform. (Statista

42.) YouTube has become a springboard for influencers and a powerful money-making tool for Google and Alphabet, their parent company. (Statista

43.) Some of the most popular YouTube videos are music, comedy, gaming, and beauty content. (Statista

44.) In 2019, YouTube videos in the entertainment, music, people, and blogs categories received the highest share of views. (Statista

45.) In 2019, the most popular reasons for using YouTube were for entertainment purposes (82%) and news (23%). (Statista

reasons people watch YouTube chart

46.) In 2018, entertainment was the most popular content category on Youtube in terms of views. (Statista

most popular content on YouTube chart

47.) In 2018, people and blogs were the most popular content category on YouTube based on the share of available videos. (Statista

popular categories on YouTube in 2018 chart

48.) YouTube’s other avenue is corporate media content, such as official music videos. (Statista

49.) Some music videos can reach up to 100 million views on YouTube in less than two days. (Statista)

50.) In 2018, 62% of online audiences in the U.S. used a smartphone to watch online video, and 55% used desktop computers. (Statista)

51.) The most popular mobile app in the U.S. with over YouTube 153 million users. (Statista

52.) In 2020, mobile app YouTube reached over 70% of smartphone users in the U.S. (Statista

YouTube video statistics for business. 

53.) YouTube is one of the biggest online video platforms worldwide, with top YouTube channels accumulating over 100 million subscribers combined. (Statista

54.) Social media video marketing is accessible, cost-effective, and a smart move for any business to make. (BusinessNewsDaily

55.) The point of social media marketing is to drive people to your website, increase traffic and conversions. (Business2Community)

56.) Fun and informative content will more likely be shared above traditional advertising routes. (Business2Community

57.) In regards to YouTube marketing, efforts have been made to receive organic attention by using the right keywords and tags to pop up in the search results. (Business2Community

58.) Use keywords and SEO to optimize your video content on the platform, using Youtube’s tag tool to create search-friendly tags for your content. (Business2Community

59.) The pros of YouTube include: video marketing that can fit any type of business, YouTube is the second most popular search engine in the world, video is one of the most engaging forms of content, and keywords are less expensive to target customers compared to Google searches. (SMB

60.) In time, video will continue to grow, so marketers must use this tool and learn to connect with customers through YouTube channels. (Forbes

61.) YouTube saw a market reach of 90% in 2018. (Statista

62.) In 2020, YouTube accounted for 20% of Google’s total revenue. (Statista

market share for Google chart

63.) Marketers expect an increase in using YouTube for business advertising purposes in upcoming years. (Statista)

64.) Advertising on YouTube can be expensive compared to alternative social media platforms, but it always pays off. (Statista)

65.) According to marketers in the U.S., 29% of their digital advertising budget went to mobile video advertising in 2018. (Statista

66.) A 2019 survey found that pre-roll skippable ads were the most effective ad format on YouTube. (Statista

67.) YouTube generated 15.15 million in advertising revenue worldwide, making up over 9% of Google’s total annual revenue. (Statista)

68.) In the 4th quarter of 2020, Youtube’s worldwide advertising revenue amounted to over 6 billion U.S. dollars resulting in a 46% increase from the previous year. (Statista) GRAPH

69.) In 2020 YouTube’s global advertising revenue was over 19 billion U.S. dollars. (Statista)

70.) By 2024, the U.S. mobile video ad spending is supposed to reach over 9 billion U.S. dollars. (Statista

71.) In the U.S, companies such as Target, Samsung, and Hulu are among the leading advertisers on YouTube. (Statista)

72.) Apple Inc was the largest YouTube advertiser, with over 237 million spent in U.S. dollars. (Statista

73.) In 2020, Apple was the largest advertiser on YouTube with 2.32 billion views or impressions and ranked second was TurboTax with 1.99 billion views of their advertising. (Statista

74.) In 2019, the global user spending on the YouTube app amounted to 562 million U.S. dollars. (Statista

75.) In 2019, YouTube users in the U.S. spent over 300 million U.S. dollars on the app. (Statista)

76.) Global YouTube influencer marketing spending was roughly 6 billion in the U.S. in 2020. (Statista

77.) Including YouTube as a part of your marketing plan can be an effective way to reach more customers and make your brand more visible in upcoming years. (Forbes

Using Youtube as a part of your marketing plan in 2021

When considering your marketing plan for 2021, YouTube can have a major impact on your brand, your customer reach, and the traffic you receive to your landing page. Using YouTube in the digital age is key to see your business succeed and thrive even during uncertain times. 

YouTube will give you a marketing tool to fall back on and set yourself apart from competitors, creating credibility and authenticity towards your brand as a result. Utilizing this video tool will help you to slowly build your customer base and gain customer loyalty through your online presence. 

If you are looking to drive traffic towards your landing page, reach your target audience and build brand awareness,  YouTube may be a valuable marketing tool to incorporate in your marketing plan this year. 

To boost your online search results for your website, partnering with Podium may be the next step for your business. They can provide you with SEO strategies, marketing techniques, and free communication tools to see your business succeed in 2021.

Nico Dato
Nico Dato Executive Vice President of Marketing

Nico Dato is the EVP of Marketing at Podium, the premiere messaging platform that connects local businesses with their customers. He fuses his passion for statistics, design, and digital marketing to produce measurable results.

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